The Role

Optima Partners is a forward-thinking professional services firm on an exciting growth trajectory. As we expand from 50 to 200 employees over the next two years, we are strengthening our team and are now looking for a skilled an experienced Change Management Practitioner to lead and execute change initiatives within our clients rapidly evolving MarTech ecosystem. You will be responsible for developing and implementing change management strategies that drive successful adoption and utilisation of new technologies, platforms, and processes across marketing and digital teams.

In this role, you will be expected to work closely with different stakeholder groups, from senior leadership to end users, to ensure alignment, engagement, and readiness at every stage of the change process. You will assess the organisation’s current state, anticipate challenges, and build actionable plans that address potential impacts on people, processes, and culture. This role will require a deep understanding of both change management principles and the MarTech landscape, including marketing automation platforms, customer relationship management (CRM) tools, data analytics, content management systems (CMS), and customer experience (CX) technologies.

Key Responsibilities:

• Drive the storytelling. Help our clients craft their case for change, articulating what this means at macro and micro-levels, creating a compelling and motivating change narrative.

• Design and implement effective change management strategies tailored towards marketing and customer engagement transformations, ensuring alignment with our clients’ goals and vision.

• Identify, analyse, and engage key stakeholders and influencers at all levels. Establish strong relationships to ensure buy-in and support for MarTech acquisition, rollout, adoption and optimisation.

• Identification and mobilsation of suitable change networks.

• Understand how change will be measured, establishing success metrics and the means to track progress. Linking KPIs back to desired business and customer outcomes.

• Conduct thorough impact assessments to identify the effects of change on our clients’ people, processes, and systems; creating personas to help capture what change will mean at a more granular and personal level.

• Produce creative and comprehensive engagement interventions that promote transparency, build awareness, and foster enthusiasm for change.

• Develop and oversee persona-focused training programmes to equip our clients with the skills and knowledge needed to effectively adopt new technologies and platforms.

• Gather feedback from stakeholders and teams to drive continuous improvement throughout the change management process.

Skills and Experience:

• Experience in Change Management: Extensive experience leading change management initiatives with a proven track record of driving successful marketing technology adoption and managing organisational transitions. Familiar with best practice change management methodologies and approaches.

• Experience in Training and Communications: Experience in designing and delivering tailored training programmes as well as the development of creative, and comprehensive communications. Translation of complex subjects into simple, clear and accessible information.

• Technology expertise: Strong understanding of marketing technology ecosystems, including CRM platforms, marketing automation tools, data analytics systems, and customer experience (CX) technologies. Familiarity with platforms like Adobe Workfront, Experience Manager, Pega CDH are an advantage.

• Experience in effective Stakeholder Management: Ability to identify, engage, and influence stakeholders across all levels of the organisation, from executive leadership to end users.

• Analytical & Problem-Solving Skills: Sharp analytical skills with a passion for problem-solving. Ability to translate business challenges into solution design options.

• Leadership & Communication: Confident, engaging, and natural communicator with experience working in high-pressure environments within high-performing teams.

Qualities

• Ability to think and lead autonomously and at pace.

• Big thinker and considered presenter.

• Driven to succeed and build a business together.

• Passion for design, technology, and transformation.

• Collaborative mindset and impact-focused attitude.

The Company

Optima Partners is an advanced data and business consultancy headquartered in Edinburgh, UK. We are a practitioner-led organisation that collaborates with top consumer brands to drive transformation and foster customer-centricity through our expertise in customer strategy, innovative design, and advanced data science and engineering.

We help our clients get closer to their customers, to truly understand them, and deliver exactly the right products, engagement, and experiences across all channels and interactions. We specialise in unlocking latent value within organizations through a three-pronged approach that focuses on identifying and enhancing value for customers, within the customer base, and within the business itself. In doing so, we foster sustainable value, paving the way for consistent business growth.

We work with leading consumer brands to tackle and overcome complex business and customer problems to drive transformation and champion customer-centric agendas. We are proud to include some of the leading UK and global brands among our current clients such as Lloyds Banking Group, NatWest Group, Bank of Ireland, Nationwide, Aviva, Biogen, Eon Next, OVO, Virgin Media O2, BT, HMD Global, Centrica, and GSK. We are obsessive about delivering value for our clients and work in a collaborative, engaged, and creative way with our colleagues and clients. We strive to support the transition of knowledge and capability into strategic teams.

In the pharmaceutical sector, we are internationally recognized for our expertise in early-phase drug discovery, genomics, and human genetics. In late 2023, we proudly launched our new division, bioXcelerate AI, which stands at the forefront of revolutionizing life sciences and healthcare research. bioXcelerate AI uses state-of-the-art data science and proprietary algorithms to accelerate the transformation of data into actionable insights, redefining industry standards.

Our Team

As a member of the Marketing Transformation team, you’ll work in a multidisciplinary environment to build, embed, and grow our design capability, methodologies, propositions, and IP. This includes supporting business growth and ensuring we're equipped to address both current and future client needs. You will collaborate across our consulting, technology, and data science teams; you'll advocate for design-led methodologies, helping identify opportunities where design can drive transformation and improve business outcomes. You will feel at home in a close-knit team where attitude, collaboration, and impact are key to our success and future growth.