Consulting - Marketing Transformation
·
Remote
·
Hybrid Remote
Marketing & Decisioning Business Change Lead
New Start – New Year – New Challenge! High Priority Contracting Role for a Marketing & Business Decision Change Lead. Inside IR35 – Attrative Day Rate - January Start!
The Role
As a Marketing & Decisioning Business Change Lead (Pega) you’ll take the helm in helping clients maximise the potential of platforms like Pegasystems, ensuring they deliver tangible value to the organisation and its customers. You’ll be responsible for shaping business change strategies, enabling complex customer engagement solutions, and embedding effective operating models. This role demands a deep understanding of how decisioning platforms drive personalisation, operational efficiency, and strategic outcomes in marketing and customer engagement. In this role, you will next level detail.
Key Responsibilities:
Business Change Leadership:
- Drive strategic change initiatives, ensuring adoption of decisioning platforms (e.g., Pegasystems) across client organisations.
- Develop and execute business change frameworks that deliver measurable value realisation, improved processes, and enhanced customer engagement.
Platform Value Realisation:
- Define and deliver strategies to unlock the full potential of decisioning platforms, ensuring ROI through improved customer experience and operational efficiency.
- Work with stakeholders to align platform capabilities with enterprise goals, customer-centric outcomes, and marketing KPIs.
Complex Customer Engagement Enablement:
- Architect and implement scalable engagement solutions for multichannel campaigns, integrating real-time decisioning, data insights, and personalisation at scale.
- Ensure alignment of decisioning platform functionality with broader marketing and business processes.
Target Operating Model Design:
- Design and implement TOMs that integrate decisioning and marketing operations, ensuring scalability and flexibility to meet business objectives.
- Collaborate with cross-functional teams to embed new ways of working that enable seamless delivery of personalised customer journeys.
Strategic Integration and Stakeholder Management:
- Partner with senior stakeholders to build a clear roadmap for platform adoption, embedding Pega capabilities into their business strategy.
- Lead workshops and discovery sessions to identify gaps and opportunities, translating them into actionable solutions.
Thought Leadership in Decisioning and Personalisation:
- Act as a trusted advisor to clients, sharing insights on trends and innovations in customer decisioning, marketing automation, and personalisation.
- Develop playbooks, frameworks, and tools to guide clients on their transformation journey.
About You
Experience:
- 6+ years of experience in business change, platform value realisation, or marketing transformation, ideally with expertise in Pegasystems.
- Proven track record in delivering business change programmes and embedding decisioning platforms into complex organisations.
Expertise:
- Strong knowledge of decisioning and marketing platforms (Pegasystems preferred) and their role in enabling customer engagement and personalisation.
- Deep understanding of operating model design, customer journey optimisation, and process transformation.
Skills:
- Excellent stakeholder engagement skills, with the ability to communicate complex concepts to both technical and non-technical audiences.
- Strategic thinker with the ability to translate organisational goals into actionable change initiatives.
- Experience facilitating workshops and driving cross-functional collaboration.
Mindset:
- A change leader with a results-oriented mindset, focused on delivering tangible value through decisioning and personalisation initiatives.
- Adaptable and innovative, able to navigate ambiguity while driving transformation.
- Department
- Consulting - Marketing Transformation
- Role
- Principal Consultant
- Locations
- Remote
- Remote status
- Hybrid Remote
Consulting - Marketing Transformation
·
Remote
·
Hybrid Remote
Marketing & Decisioning Business Change Lead
New Start – New Year – New Challenge! High Priority Contracting Role for a Marketing & Business Decision Change Lead. Inside IR35 – Attrative Day Rate - January Start!
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