The Role 

Optima Partners are seeking an experienced Business Analyst with a proven track record of delivering marketing consent projects. In this associate contract role, you will collaborate with cross-functional teams, including legal, data privacy, marketing, and technology, to design, implement, and optimize consent management processes. You will be responsible for gathering requirements, mapping customer data flows, and ensuring alignment with privacy regulations (e.g., GDPR, CCPA, PECR). Your insights will help improve consent capture, management, and governance, enabling effective, compliant, and personalised marketing activities.

Key Responsibilities:

• Lead and deliver marketing consent projects, from requirement gathering to implementation and testing.
• Collaborate with legal and privacy teams to ensure consent processes comply with data protection regulations.
• Map and document customer consent journeys, identifying data capture points and flows across systems.
• Define and validate consent-related business rules, policies, and governance models.
• Support the implementation and configuration of Consent Management Platforms (CMPs) or preference centres.
• Identify opportunities for enhancing consent-driven marketing personalization while maintaining compliance.
• Create detailed business and functional requirements, process flows, and data mapping documentation.
• Conduct impact assessments for consent-related changes across marketing platforms and customer touchpoints.
• Collaborate with data and IT teams to define data ingestion, storage, and sharing processes.
• Monitor and report on consent metrics and identify areas for improvement.

Skills:

Marketing Consent Expertise:

• Proven experience leading marketing consent or preference management projects.
• Strong knowledge of data privacy regulations (GDPR, CCPA, PECR) and their application in marketing.
• Experience with Consent Management Platforms (CMPs), preference centres, and opt-in/opt-out processes.

Business Analysis Skills:

• Expertise in gathering and documenting business and functional requirements.
• Skilled in creating process maps, data flow diagrams, and customer journey models.
• Experience conducting impact assessments and defining business rules.
• Ability to translate business needs into technical requirements for development teams.

Technical and Data Knowledge:

• Understanding of customer data models, marketing databases, and consent-related data structures.
• Familiarity with marketing automation platforms (MAPs) and customer engagement tools.
• Experience working with CRM, CDP, or RTIM platforms related to consent management.
• Big thinker and considered presenter.
• Driven to succeed and build a business together.
• Passion for design, technology, and transformation.
• Collaborative mindset and impact-focused attitude.

Experience:

• Experience in financial services or other regulated industries.
• Familiarity with martech ecosystems, including CDP, RTIM, and marketing cloud platforms.

Qualities

• Excellent stakeholder management and communication skills.
• Strong problem-solving and analytical capabilities.
• Ability to prioritize and manage multiple projects simultaneously.
• Detailed-oriented with a focus on data accuracy and compliance.

The Company

Optima Partners is an advanced data and business consultancy headquartered in Edinburgh, UK. We are a practitioner-led organisation that collaborates with top consumer brands to drive transformation and foster customer-centricity through our expertise in customer strategy, innovative design, and advanced data science and engineering.

We help our clients get closer to their customers, to truly understand them, and deliver exactly the right products, engagement, and experiences across all channels and interactions. We specialise in unlocking latent value within organizations through a three-pronged approach that focuses on identifying and enhancing value for customers, within the customer base, and within the business itself. In doing so, we foster sustainable value, paving the way for consistent business growth.

We work with leading consumer brands to tackle and overcome complex business and customer problems to drive transformation and champion customer-centric agendas. We are proud to include some of the leading UK and global brands among our current clients such as Lloyds Banking Group, NatWest Group, Bank of Ireland, Nationwide, Aviva, Biogen, Eon Next, OVO, Virgin Media O2, BT, HMD Global, Centrica, and GSK. We are obsessive about delivering value for our clients and work in a collaborative, engaged, and creative way with our colleagues and clients. We strive to support the transition of knowledge and capability into strategic teams.

In the pharmaceutical sector, we are internationally recognized for our expertise in early-phase drug discovery, genomics, and human genetics. In late 2023, we proudly launched our new division, bioXcelerate AI, which stands at the forefront of revolutionizing life sciences and healthcare research. bioXcelerate AI uses state-of-the-art data science and proprietary algorithms to accelerate the transformation of data into actionable insights, redefining industry standards.

Our Team

We are responsible for integrating a variety of techniques to enable our clients to undergo fundamental positive change. We apply advanced analytics to help clients to better understand customers and the value of their customer base, discover and measure the value opportunity within it, and identify the key levers and drivers from which to develop propositions and engagement strategies to unlock that value.

We actively develop and promote from within. As a growing business we are at the start of this exciting journey, designing, shaping and evolving our services.