Marketing Transformation Delivery Lead

The Role

We’re looking for a Marketing Transformation Delivery Lead to join our growing Customer Engagement Consulting Team. This is a strategic and delivery-focused role, ideal for someone who thrives at the intersection of marketing, technology and operations — and who’s passionate about helping ambitious organisations reimagine how they engage their customers.

You’ll work with senior stakeholders to shape future-fit marketing operating models, enablement strategies and capabilities. From vision-setting with executive teams to hands-on delivery of transformation programmes, you’ll play a key role in helping our clients unlock customer value and drive measurable growth.

Key Responsibilities

• Lead transformation programmes across marketing operating models, capability development, technology enablement and ways of working.
• Engage senior stakeholders — from CMOs to campaign managers — to shape and deliver customer engagement strategies.
• Design and embed future-ready solutions, collaborating across Optima’s consulting, technology and data teams.
• Develop transformation frameworks and methodologies that help clients scale personalisation, leverage AI, and modernise campaign operations.
• Manage client relationships, ensuring delivery excellence and identifying opportunities to deepen partnerships.
• Contribute to thought leadership, shaping Optima’s point of view on the future of marketing and customer engagement.
• A proven track record in marketing or customer engagement transformation, either in consulting or in-house.
• Experience designing operating models, governance structures and capability roadmaps.
• Strong stakeholder engagement skills, with the ability to influence at all levels.
• Knowledge of marketing technologies such as Adobe, Salesforce, Pega, and DAM/workflow tools — and how to embed them in real-world environments.
• Excellent storytelling and communication skills, able to simplify complexity and inspire change.
• A balance of vision and pragmatism, knowing when to think big and when to focus on getting it done.
• A curious mindset, resilience in the face of ambiguity, and a collaborative spirit.

Skills and Experience

The Team

You’ll be part of Optima’s Customer Engagement Consulting Team — a dynamic group of strategists, technologists and data experts who help clients unlock customer value and deliver transformation. We work across industries and markets, bringing bold ideas and practical solutions to every engagement.

You’ll collaborate closely with colleagues across consulting, data and technology, contributing your marketing expertise to shape integrated, future-ready solutions.

The Company

Optima is a fast-growing consultancy that partners with market-leading global brands to deliver customer-centric growth. Our clients include household names like Lloyds Banking Group, BT, OVO Energy and PayPal.

We’re proud of our collaborative culture, bold thinking and commitment to impact. For those joining us now, it’s an especially exciting time — we’re scaling fast and building the next chapter of our growth story.

Ready to lead the next wave of marketing transformation? We’d love to hear from you.

Job Description